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Booking Software for Amusement Parks: A step ahead in attractions industry



Mariana Fonseca
août 25, 2022


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The attractions industry has been through unprecedented changes, rapidly shifting towards a more digital landscape where online bookings became the norm. The most recent data indicates that bookings made directly on the attractions’ website grew more than 70% from 2019 to 2022, making it today the main booking channel. Faced with this new paradigm, it is key for amusement parks to bet on digital tools for ticket booking, visitor management and sales.

The key benefits of booking software for amusement parks

Enhanced customer experience

Europe has more than 1000 amusement parks. So, how can your amusement park stand out from the crowd? It all starts with customer experience. As pointed above, visitors rely more and more on online booking. Thus, offering them improved customer experience became mandatory. From the very first step of searching for amusement parks, to booking, to admission, bookingkit offers an optimal and seamless experience. For that we rely on synchronous display of available tickets across all sales channels, flexible pricing and management of cancellations, automated email coordination with guests, ticket scanning for both print and digital passes, and many more features you can explore by downloading the checklist at the end of this page.

Regular revenue flow

The vast majority of amusement parks are highly impacted by seasonality, reporting lower sales during the off season and big lines during the high season. To overcome this, bookingkit enables online presale, time slot tickets, and seamless ticket redemption. On the one hand, these features assure that during the high season the number of bookings is more easily foreseen and managed. On the other hand, the off-season lower revenue flow is compensated by vouchers and advance sales easily created on the platform. This way, our booking software for amusement parks guarantees regular income throughout the year.

Network of sales partners

Today we live in a connected world. Therefore, for amusement parks to succeed they must rely on a wide network of sales partners that enable them to achieve new visitors with just a few clicks. For this, bookingkit offers a plug-and-play package for direct sales via international platforms, such as Google things to do, GetYourGuide and Tripadvisor. If you want to see your sales growing with little extra effort, count on bookingkit’s vast international sales partners.

In this article you have seen why booking software for amusement parks is highly beneficial. To know more about this topic, we invite you to download our full checklist, where you find the top 10 reasons why bookingkit will be your best ally in the journey towards the best booking experience.

Happy customers across all types of attractions:


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Mariana Fonseca

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