Our Goal From Now On: Sustainable Success for Attractions – Powered by AI

These days, if you don’t have an AI strategy, you seem behind. But if you do, chances are it sounds like everyone else’s.

At bookingkit, we didn’t set out to have a position on AI. We set out to solve a problem. Not for us – but for our customers.

Yet Another AI Strategy? No. A Real One.

Because what’s coming isn’t just a wave of new features. It’s a fundamental change in how people search, decide, and book – and how providers need to respond. And anyone who still thinks AI is just another feature will soon stop showing up in the places that matter.

We’re not riding the hype. We’re building substance.

The Interface Shift Is Real – and So Are the Risks.

Already today, we’re seeing what’s next: ChatGPT, the new Google Search, multimodal interfaces. People no longer navigate websites to find what they need – they start conversations. They receive recommendations instead of search results. Their context drives what they see.

For the experience industry, this is a game-changer. The old rules of visibility and comparison are fading fast. What worked yesterday won’t work tomorrow.

And if you’re not actively preparing for these new interfaces, you risk disappearing from them entirely. This isn’t future talk – it’s already happening. Just not everywhere. Yet.

Not First to Move. First to Matter.

We didn’t launch the first flashy AI campaign. No “AI inside” sticker. No big reveal.

Instead, we listened. Researched. Built. And now, we’re ready.

Our strategy isn’t theoretical. It’s operational – and mapped to our platform vision for 2030. We are set to be: 

The One Platform for Attractions – to Sell More and Simplify Operations.

What does that mean? It means AI isn’t an add-on. It’s the foundation.

For better decisions. For smarter processes. For personalized booking experiences. For long-term success – for real attractions.

Hype Fades. Substance Scales.

Our strength isn’t in promises. It’s in progress. And here’s what makes us uniquely positioned:

• We’re connected to real demand and real user behavior.
  Millions of transactions, price sensitivities, seasonal trends – all across Europe.

• We’re deeply integrated.
  With payment providers, OTAs, marketing tools – creating a natural foundation for intelligent optimization.

• We work with professionals.
  Our customers are full-time operators with long-term goals. They don’t need gimmicks – they need results.

That combination is rare. And it’s exactly what it takes to make AI meaningful – not just impressive.

The World Doesn’t Need Another AI Promise. It Needs Progress.

That’s why our AI strategy is built around three concrete focus areas:

1. Experience-first operations

Every function we build will be measured by how well it improves guest experience. That’s our new North Star.

2. Automation by default

From pricing to OTA onboarding: if it can be automated, it will be. Less manual work. More focus on what matters most – the guest.

3. Data-driven development

Whether it’s sorting options, dynamic suggestions, or next-gen product ideas – we’ll use real insights, not assumptions. And stay in control of the output.

To Sum It Up: We Are Built to Deliver Attraction Success

This strategy isn’t about AI. It’s about enabling attraction success – in a world that’s changing fast and within a narrow window of opportunity.

We believe strongly:

The future of attractions is defined by human connection.

But without digital intelligence, it’s neither viable nor scalable.

And that future belongs to those who start building now.

Let’s shape it. Together.