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bookingkit appoints Megan Frydel as COO

Press Release

author

Frank Scheibe

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Experienced operations leader joins Europe’s leading experience booking platform to drive sustainable growth and organisational scale

bookingkit, the One Platform for Attractions and the leading European booking and administration solution, has appointed Megan Frydel as its new Chief Operating Officer (COO). Frydel will focus on strengthening operational processes, aligning the leadership team, and embedding AI and automation across the business.

Frydel brings extensive experience in scaling digital and tech companies. Most recently, she served as Chief of Staff at 9H Digital, where she worked closely with the CEO and leadership team to align the organisation, streamline operations, and drive sustainable growth across multiple markets. Prior to that, she held roles at Hotjar, the global product analytics company, where she gained deep experience in customer-centric, product-led growth at scale.

As COO, Frydel will work closely with the leadership team to balance speed with structure as bookingkit enters its next growth phase. Her responsibilities span people leadership, process optimisation, and the strategic integration of AI and automation – scaling through systems rather than headcount.

Megan Frydel, COO of bookingkit: “I am excited to be joining bookingkit at this stage of its growth. The company has established strong operational discipline and a clear product-market fit. My focus will be on supporting the team, bringing clarity to how we work together, and making sure we continue to scale in a way that’s both efficient and sustainable.”

Lukas C. C. Hempel, Founder & CEO of bookingkit: “With Megan, we’re bringing on board a leader who combines operational rigour with a people-first mindset. As we continue to grow, having someone who can translate our strategic ambitions into scalable structures is exactly what bookingkit needs right now.“

author

Frank Scheibe

Frank is a tours and activities industry expert. He reports on the latest facts, figures and trends in the bookingkit blog and the bookingkit newsletter. In his free time, he enjoys spending time with his kids and family, playing sports and eating good food.

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