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Top European travel industry fairs you should attend in 2023

Industry & Trends


Chiara Salerno
January 11, 2023


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The world of tourism and leisure activities is constantly evolving. Trade fairs and exhibitions are a great opportunity for professionals for staying up to date with the latest trends and exploring new destinations, products and technologies from all over the world and get in touch with peers and thought leaders. In this article, we will look at some of the main trade fairs and exhibitions which will take place in Europe in 2023. 

Why should you attend travel trade fairs?

There are a variety of reasons why TAA operators should attend trade fairs. Firstly, thousands of people attend this kind of events, which gives you the opportunity to gain new customers and establish new contacts and partnerships. You will also have a chance to gain new insights about the industry and the latest trends, something that can be extremely useful in order to grow your business. Finally, these events are a great opportunity to present your tour, attraction or activity in person in a more interactive and engaging way, breaking free for a while from virtual calls and meetings.

Top European tourism fairs

Arival 360

When: 5 – 7 March, 2023

Where: Berlin


If you are a tour, activity or attraction operator you cannot miss Arival, one of the leading industry exhibitions in Europe and in the world, with a focus on the in-destination experiences industry. You will get a chance to connect with peers and gain precious insights from thougth leaders about such an ever-changing sector.

ITB Berlin

When: 7 – 9 March, 2023

Where: Berlin


With around 160,000 visitors and 10,000 exhibitors, this fair is the largest travel industry exhibition in the world, allowing for thousands of professionals to come together and discuss the latest trends. This event is definitely the place to be for TAA operators who are looking for ideas to grow their business and find networking opportunities.

IAAPA Expo Europe

When: 25 – 28 September, 2023

Where: Vienna


The largest international conference and trade show for the leisure industry is a must for attractions operators. Visitors and exhibitors take part in the event with the aim of discovering and discussing the latest innovations.

TTG Travel Experience

When: 11 – 13 October, 2023

Where: Rimini


If you are planning to promote your activity in Italy, the TTG fair in Rimini is a great opportunity to showcase your offer and get in touch with international operators and key players of the industry.

WTM London

When: 6 – 8 November, 2023

Where: London


At the World Travel Market in London, industry professionals get a chance to engage with the global professional community and build business relationships.


Fairs and exhibitions like the ones listed in this article can provide tour, attractions and activity operators valuable insights that will help them grow their business. At the same time, these events can be the breeding ground for new networking opportunities, as well as for meeting new prospects, close deals and increase an operator’s brand awareness.

Make sure to save the date for these international exhibitions and get ready for a successful year ahead.


Chiara Salerno

Chiara is Junior Marketing Manager at bookingkit and writes articles about the latest trends in the attractions, tours and activities industry. Her main passions are travelling and telling stories.

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