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bookingkit’s full integration with Musement paves the road for more tours, activity & attraction providers to be listed on


Frank Scheibe
April 28, 2021


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Berlin, April 28, 2021 – In extending their partnership to a full integration, bookingkit, Europe’s leading Software-as-a-Service company for providers of tours, activities and attractions (TAA), and Musement, TUI Group’s digital platform for the TAA sector, are together providing an opportunity for connected vendors to list and market their experiences to millions of potential customers on

bookingkit clients are now able to suggest their offers to by simply activating Musement within the extensive bookingkit Channel Manager. Thanks to the full integration, all vendors’ offers, descriptions, pricing and availability will be synchronized between Musement, TUI offline and online channels, as well as bookingkit. Musement then recommends top activities to its partner who will then decide which events to onboard.

bookingkit’s push for a deeper integration with Musement comes following a strategic global tours, attractions and experiences partnership between and TUI announced in June 2020, which provides with curated access to a predefined selection from Musement’s thousands of experiences around the world. bookingkit’s and Musement’s joint efforts to increase the reach of European TAA providers and to build up inventory on the Musement OTA platform have been ongoing since the initial establishment of their partnership in 2017.

“By providing the best channel manager experience in the industry, a full integration as well as an efficient, streamlined process for operators to become bookable via, we are now shifting our partnership with Musement to an entirely new level. Our goal is to increase the benefits for all European tours, activities and attraction providers that are interested in leveraging the reach and marketing power of one of the most important travel platforms in Europe”, says Lukas C. C. Hempel, CEO and founder of bookingkit.


Frank Scheibe

Frank is a tours and activities industry expert. He reports on the latest facts, figures and trends in the bookingkit blog and the bookingkit newsletter. In his free time, he enjoys spending time with his kids and family, playing sports and eating good food.

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