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GetYourGuide Launches Preferred Partners Program with Rezdy and bookingkit to Facilitate Collaboration and Drive Innovation in Tours and Activities


Frank Scheibe
August 1, 2019


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GetYourGuide, the booking platform for incredible travel experiences, today announced the launch of its Preferred Partners program with two leading reservation systems: Sydney-based Rezdy and Berlin-based bookingkit. Preferred Partners status enables GetYourGuide to collaborate more closely with Rezdy and bookingkit to develop new features, find solutions for known industry pain points and troubleshoot quickly to improve connectivity quality across the tours and activities supply ecosystem. 

“We believe our industry needs strong, independent reservation systems that are fully aligned with the interests of both tour operators and customers,” said Tao Tao, co-founder and COO of GetYourGuide. “Rather than follow the industry trend of acquiring a reservation system–which would compromise independence and stifle competition–we’ve chosen to collaborate with multiple technology companies, reaping the benefits of partnership without risks to privacy.”

GetYourGuide selected Rezdy and bookingkit based on best-in-class technology, exceptional customer service, regional distribution and potential to scale. GetYourGuide is collaborating with its Preferred Partners to extend a range of exclusive benefits to tour and activity providers including dedicated onboarding assistance for optimal conversions, faster innovations, and exclusive pricing packages for GetYourGuide suppliers. Incentives are available to first-time adopters as well as operators switching from another reservation system. For more information about GetYourGuide’s Preferred Partnership program, visit

“Rezdy has been fiercely independent for over 7 years now,” said Rezdy CEO, Chris Atkin. “In that time, our sole focus has been on empowering tours and activities professionals around the world to work smarter and scale their business, whether through our booking software or our extensive distribution capabilities. Naturally we are delighted for the opportunity to partner with like-minded, customer-focused businesses such as GetYourGuide to drive continual innovation across the industry and in doing so improve the experience for operators everywhere.”

“In tourism’s fastest growing market segment, it is crucial that tours and activities operators have a strong digital infrastructure which can constantly adapt, and we at bookingkit believe that requires a system that is not dependent on any one distribution partner,” said Christoph Kruse, CEO at bookingkit. “The breadth and depth of our collaboration with GetYourGuide will set a new standard for the industry, and bring the power of bookingkit’s solution to even more businesses in the tours and activities space.”

About GetYourGuide

GetYourGuide is the booking platform for incredible travel experiences. Travelers use GetYourGuide to connect with the best things to do wherever they’re headed — including skip-the-line tickets to the world’s most iconic attractions, walking tours by top local experts, immersive food and beverage tours, cooking and craft classes, bucket-list experiences, and niche offerings you won’t find anywhere else. Since its founding in 2009, travelers from over 170 countries have booked more than 30 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 500 travel experts and technologists, the company is headquartered in Berlin, Germany and has offices in 14 countries around the world.


Frank Scheibe

Frank is a tours and activities industry expert. He reports on the latest facts, figures and trends in the bookingkit blog and the bookingkit newsletter. In his free time, he enjoys spending time with his kids and family, playing sports and eating good food.

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